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Lance Armstrong signs onto Steamboat's Honey Stinger Team
Tuesday, May 18th, 2010 at 12:50pm. 33 Views, 0 Comments.
Seven-time Tour de France champion Lance Armstrong has signed on as a part owner of Steamboat Springs-based energy food company Honey Stinger. The world renowned professional cyclist also will play a role in future product development and endorsement.
“I first tried Honey Stinger products during a mountain bike race in Colorado,” Armstrong said in a news release. “I was impressed with the great taste and energy they provided. Honey Stinger works for me in training and racing because you want to eat them and they work.”
The partnership with Honey Stinger began when Armstrong teamed up with Len Zanni, Honey Stinger’s marketing director, to compete in the 12 Hours of Snowmass mountain bike race outside Aspen in 2008. Zanni and Armstrong have…